Art of Floristry 101

Origins of Flowers and the Industry

In this article, we examine the history of the art of floristry. We discuss how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you make sense of their influence on both clients and gift recipients. As florists, we commit our efforts to help you express yourself. We help you find the ideal bouquet for all affairs. Whether it's a birthday, romantic date, company events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make gorgeous flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it included wholesale orders of bulk flowers. It also sold supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made. Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of promoting them to local customers. Floristry is hand-crafting a collection of blooms and plants into a beautiful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops set about making constant and fantastic developments to their practices. As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the feature of placing orders online for convenience. Today, floristry has become an essential part of people's lives. In fact, flowers have become crucial in the decoration and theme of different events. Many associations have cropped up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and current trends in the industry. They suggest assorted arrangements for all types of events. They also lead clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most important moments in people's lives. Given that, our team of experts commit to providing high-quality service at all times. We aim to help our customers get the most wonderful arrangement for their needs. As florists, we help people express themselves through custom bouquets and arrangements. Through this, they can celebrate the most important events and milestones in their lives. As florists, we help people:

  • Express love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a lovely bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with amazing floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements matched to their motif and design


Read all about Theory In Floristry in our next article.